Digital and Social Media

The Bachelor of Communication (Digital and Social Media) degree aims to develop digital communications practitioners who can produce high quality outcomes in complex collaborative digital environments, especially social media contexts. The future of the communications environment is one in which diverse media converge, mobile and social platforms are ubiquitous, and success for individuals and organisations will depend on their capacity to creatively adapt to the challenges of continuous transformation.
Studies will focus on capacities for imaginative, synthetic and analytical thinking and communication, as well as practical skills in digital communication across diverse technological platforms and environments. Graduates will be technologically literate, culturally sophisticated, innovative and resourceful leaders for the rapidly evolving digital communications industries.