The
Bachelor of Communication (Digital and Social Media) degree aims to
develop digital communications practitioners who can produce high
quality outcomes in complex collaborative digital environments,
especially social media contexts. The future of the communications
environment is one in which diverse media converge, mobile and social
platforms are ubiquitous, and success for individuals and organisations
will depend on their capacity to creatively adapt to the challenges of
continuous transformation.
Studies will focus on capacities for
imaginative, synthetic and analytical thinking and communication, as
well as practical skills in digital communication across diverse
technological platforms and environments. Graduates will be
technologically literate, culturally sophisticated, innovative and
resourceful leaders for the rapidly evolving digital communications
industries.
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